VMS MARKETING BLOG

 

The latest news, views and advice from the VMS team.

 

How to get your brand voice heard

Whether ambitious start-up or established business, you’ll always be looking for new ways to raise the profile of your brand. But getting your brand voice heard by potential customers has never been trickier. Here, Kate Southon, Head of Design at VMS gives her expert...

5 rules of great logo design

£136 million. That’s what UK oil group BP reportedly spent back in 2000 when it introduced its now iconic sunflower logo design.  And, it’s not the only multinational investing heavily. Nike, Starbucks, Apple and McDonalds are all on a constant drive to maintain...

Smart email marketing for your small business

The results are in, and according to the Email Marketing Industry Census 2016, email marketing has once again delivered highest ROI ahead of SEO. But, worryingly, is not receiving the budget spend it should.     With this in mind we thought we’d share our SMART...

Get more out of marketing meetings

There’s nothing more frustrating than a marketing meeting that sucks…time that is. A slow paced, unfocused meeting wastes valuable company time and demotivates all who attend.   We’ve taken part in more marketing meetings than you can shake a stick at, so we...

Content marketing is king (well almost)

The great and the good of marketing have been extoling the virtues of content marketing for years now.  In fact according to renowned author Seth Godin, “Content marketing is the only marketing left.”   And it’s true. Since 2010 Google has transformed...

An SME guide to Google Analytics

If we asked you “what’s driving leads to your website?” could you tell us? Possibly not. At VMS we estimate that around 65% of small business owners are yet to get Google Analytics set up, are not analysing web data, and do not understand how their website...

Business blogging SME guide

We’ve lost count of the number of times business owners have asked: “What’s so important about business blogging?” So much so that we’re incredibly well versed in our answer. So, we decided to write a blog, and try to explain the reason why business blogging plays...

SMS automation for small business

We all know that email marketing delivers results. Businesses around the world use it day in day out to raise brand awareness, and grow sales. But there is another highly effective communication channel open to many small businesses, one which the vast majority are...

Successful storytelling for SMEs

Spoiler alert: Your customers don’t care about your marketing goals. But they do love a good story.     Storytelling has been used by large companies since the dawn of advertising in the 1940’s – and what works for big business can often be adapted by small and...

8 common marketing problems

Marketing moves at break neck speed. For small business owners this presents a huge problem. Not only do they need to find the time to keep pace, but they also need to ensure that their existing marketing activities are relevant, prudent, and that they are generating...

Do you find online marketing a minefield?

Online Marketing is no longer all about SEO… Pop ‘online marketing’ into Google and a multitude of reports, textbooks, tutorials and seminars will appear. But if you’re the owner of a small to medium sized business, or a marketing manager working within that...

The importance of branding and getting it right

Chances are, if someone mentions Aldi or Lidl, you think of super-affordable, good quality food. Why’s that? Because Aldi and Lidl have done a great job defining their brand. So much so, that they’ve held the top 2 slots in the YouGov BrandIndex for two...

The benefits of hiring a marketing agency

To decide whether you should outsource your entire marketing strategy, part of your efforts, or none at all, you need to really understand your company and its capabilities. It is common practice already to outsource your development team, accounting team, customer...

Your spelling, grammar and punctuation are terrible

We all spent years learning spelling, grammar and punctuation at school, however there are very few people that will get it right 100% of the time. (Even as I write this I am trying very carefully not to make any mistakes with the fear of being corrected – I’ll most...

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