Smart email marketing for your small business

Smart email marketing for your small business

The results are in, and according to the Email Marketing Industry Census 2016, email marketing has once again delivered highest ROI ahead of SEO. But, worryingly, is not receiving the budget spend it should.     With this in mind we thought we’d share our SMART IN...
Get more out of marketing meetings

Get more out of marketing meetings

There’s nothing more frustrating than a marketing meeting that sucks…time that is. A slow paced, unfocused meeting wastes valuable company time and demotivates all who attend.   We’ve taken part in more marketing meetings than you can shake a stick at, so we thought...
Content marketing is king (well almost)

Content marketing is king (well almost)

The great and the good of marketing have been extoling the virtues of content marketing for years now.  In fact according to renowned author Seth Godin, “Content marketing is the only marketing left.”   And it’s true. Since 2010 Google has transformed...
An SME guide to Google Analytics

An SME guide to Google Analytics

If we asked you “what’s driving leads to your website?” could you tell us? Possibly not. At VMS we estimate that around 65% of small business owners are yet to get Google Analytics set up, are not analysing web data, and do not understand how their website...

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