Why do you want a website?
This is one of the very first questions to ask yourself, if you cannot define specific reasons or objective for having a website or what you want it to deliver for your business then you should seek some strategy advice before you proceed.
We work closely with our clients to ensure that they know why they want a website, what they want it to do and what impact it will have on their business. This is imperative to ensure your website meets your business objectives and delivers ROI.
Know your audience
Once you know why you want a website and what you need it to deliver, you need to make sure people find it. One of the key aspects of this is to define your online audience.
Simply putting a website online these days is just not enough, you need to be found so you need to know what your audience are looking for in the first place. A customer persona exercise is very powerful in achieving this.
Engage your audience with the content they want to consume and messages they identify with.
You might think you know the type of content you want on your website, but do you know what your potential customers want to see and know? Without understanding this you will see very little engagement online resulting in low enquiries or sales.
Some time spent researching your online competitors is very valuable, we have the tools to help understand what is driving traffic to their websites and how valuable this could be for them.
Once you know what your audience are looking for you can start to craft content for your site you know will help drive the right type of traffic to your site and have a better chance of converting into new business.
of people will stop engaging with a website if images won’t load or take too long to load
of adults access the internet via mobile only. 11% access the internet via desktop only
of visitors want to see information about that company's products/services on the homepage