There’s nothing more frustrating than a marketing meeting that sucks…time that is. A slow paced, unfocused meeting wastes valuable company time and demotivates all who attend.


We’ve taken part in more marketing meetings than you can shake a stick at, so we thought we’d share our learnings and help you take things up a level.


DID YOU KNOW? The average person’s attention span ranges from 5-20 minutes maximum when focusing on one topic. Keep things succinct for maximum meeting success.

6 ways to make sure your marketing meetings deliver results

  1. Have a plan. Ask yourself what it is you want to achieve. Create succinct list of goals and be clear on why it’s important to achieve those goals.
  2. Communicate that plan. Fail to prepare, prepare to fail. If you create a 1 page overview of the goal of the marketing meeting, and share that a few days before with those set to attend, you are far more likely to hit the ground running.
  3. Don’t get distracted. Marketing is a creative place, and so organic ideas naturally flow.  However, if this meeting is not the time or the place for brainstorming say so. Keep things on track, and on goal. (You can always set another time for a brainstorming meeting later)
  4. Timeline progress & decide on ownership. By setting specific deadlines, and deciding on who will ‘own’ the marketing task you make it easier for objectives to be accomplished. When you next meet this informs the agenda, and everyone knows what’s expected of them.
  5. Constantly review and refine. Following every meeting take 5 minutes to consider how well things went.  Did everyone participate? Were the goals understood?  Did everyone arrive prepared? Did you have the data you needed to support the purpose of the meeting?
  6. Get creative.  Variety is the spice of life, and often marketing meetings are far more productive away from the office, on site in your firm’s factory/retail unit/other place. By changing things up a little you may find that participation is increased or ideas more readily flow.


DID YOU KNOW? 38 is a problem age for concentration. Timothy Wilens, MD, an associate professor of psychiatry at Harvard Medical School says that at the time people start multitasking more, juggling jobs, families, a home, and other personal obligations – problems focusing and staying alert seem to get worse.


Viewpoint Marketing is a full service marketing agency based in Chelmsford, Essex. We create successful, strong brands, marketing and advertising as well as innovative websites and online solutions for growing businesses.


More reading to help:

  • According to Health Magazine ‘lack of concentration’ in meetings is more common than you might think
  • Don’t creating meetings that favour extroverts. Interesting piece from The Guardian



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