We were referred to Aspect Property by another business we work closely with. They had identified that Aspect Property were in need of some brand development to better appeal to their ideal audience. The current brand just did not reflect the business anymore, it had become outdated and tired.
We met with the owners of the business to discuss their future plans and where they saw the brand over the next few years. How they wanted to be perceived as a business and what their ideal audience wants from them.
We then set about creating initial draft designs, covering various options, angles and approaches for the new-look logo and brand. Any brand design project we undertake usually ends up with a primary logo, secondary logo and maybe other versions also. This project was no different as Aspect Property required their brand to work across various media and wanted a solution that would stand the test of time and technology.
The final solution ticks all the required boxes and Aspect Property have a brand they can be proud of. A brand that reflects the business now and into the future and an identity that conveys their vision.