The Challenge

The UK fresh cut flower and indoor plant market is worth a huge £2.2 billion at retail level – an average spend of £36 per person per year.* With the rising success of online florists and 37% of UK consumers purchasing a bouquet of flowers online at least once in the past year**, Jo Lambell set the wheels in motion and started her new letterbox florist concept company, Beards & Daisies, in September 2015.

The Solution

We were contacted by Jo in August via a referral from another one of our clients, initially looking to hire an agency to create the overall branding and identity for her exciting new online venture.

The creative would need to work across all media including the website, packaging, stationery and advertising – on and offline.

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