We were first approached by Kenneth just weeks after he decided to setup his consultancy business. With years of experience in compliance he wanted to have a more vibrant brand than the industry was used to.
ICSR was initially looking to hire an agency to create the overall branding and identity to ultimately work across all media including stationery, presentations, website and advertising – on and offline.
Working closely with Kenneth, we honed the business name and were then able to secure a desirably short domain name to match the initials of the company. This led neatly into creating a simple, typographically led logo mark adding vibrancy with each letter being in a complimentary colour. Brand elements followed shortly when they extended our appointment to design and develop their website. Icons for each business sector were created
The finished results were very well received and ICSR now have a site they can be proud of, with associates and partners being complimentary to the approach.
“As a new start-up, we were looking for help to create a brand which was vibrant and represented the different approach we were bringing to our market. Viewpoint were very helpful in designing a logo and brand for us which has been highly commended by our clients as being visually fresh and memorable. This was delivered along with appropriate stationary and business cards. With this well under development we also asked Viewpoint to help us deliver a website to match our approach. Kate and Stuart did a great job and the results have been complimented by many of our clients as being easy to navigate and visually different to our competitors meeting our wish to evidence a fresh approach. All in all they have been very helpful and engaging, meeting all our needs and infinite changes along the way. A good job well done. I would recommend them.”
– Kenneth Underhill, Director, Implement Compliance Solutions & Resources.