A responsive website means having a website that is fully functional across all different platforms.
It will provide an optimal viewing experience and makes sure the web page is easy to read and navigate with minimal resizing, panning and scrolling, whether you’re using a desktop computer, a laptop, a tablet or a mobile phone.
Email campaigns are often a big part of an overall marketing campaign and have taken over from direct mailings. Having a responsive website when sending mass emails to your contacts is very important as you can’t guarantee what type of device your email will be picked up on. People will quickly lose interest in the most interesting of messages if they can’t read it easily, meaning your conversion rate will be low. People respond well to simplicity.