Smart email marketing for your small business
The results are in, and according to the Email Marketing Industry Census 2016, email marketing has once again delivered highest ROI ahead of SEO…
Great LinkedIn ideas for your small business
We all know that social media can be an incredibly worthwhile tool for start-ups and small businesses, giving the opportunity to grow market share for a fraction of the cost of traditional marketing…
Get more out of marketing meetings
There’s nothing more frustrating than a marketing meeting that sucks…time that is…
Content marketing is king (well almost)
The great and the good of marketing have been extolling the virtues of content marketing for years now…
An SME guide to Google Analytics
If we asked you “what’s driving leads to your website?” could you tell us? Possibly not…
B2B Guide to using Facebook Demographics
News flash! B2B businesses can achieve real success with Facebook. By putting Facebook demographics to use you can not only reach existing and potential customers, but potential employees and community influencers too…
Business blogging SME guide
We’ve lost count of the number of times business owners have asked: “What’s so important about business blogging?” So much so that we’re incredibly well versed in our answer…
SMS automation for small business
We all know that email marketing delivers results. Businesses around the world use it day in day out to raise brand awareness, and grow sales…
Successful storytelling for SMEs
Spoiler alert: Your customers don’t care about your marketing goals. But they do love a good story…
8 common marketing problems
Marketing moves at break neck speed. For small business owners this presents a huge problem…
How to give a great creative brief and get the most from marketing
The average UK SME spends almost £24,000 a year on marketing, with the rule of thumb for marketing budget being around 10% of revenue…
Thrive, not survive: marketing strategies to grow your business
At VMS we’re constantly working with SMEs who want to increase turnover and profitability, need help with business and marketing strategy BUT don’t know where to turn…
Do you find online marketing a minefield?
Online Marketing is no longer all about SEO. Pop ‘online marketing’ into Google and a multitude of reports, textbooks, tutorials and seminars will appear. But…
