Words are great. Words are the bread and butter of any marketing campaign and will be at the foundation of marketing forever, but sometimes words are just not enough.
Your marketing message should be complemented with something eye-catching that grabs the readers’ attention and helps to convey the emotion within your communication.
Step in video. Video is extremely popular with audiences and can convey your message in a way that words and images cannot. Videos can significantly boost the interaction and usability of your marketing, in fact, 75% of executives watch work related videos on business websites at least once a week. The human brain is programmed to focus on faces whilst voices help turn heavy information into meaningful content and the combination of both is a winning formula when it comes to delivering your message.
Can your business really afford to ignore the potential of using videos as part of your marketing strategy when they can provide a 74% increase in visitors’ understanding of a product or service?
To understand more about the importance of videos and discuss your marketing strategy in general, give us a call or send us an email and let us show you how to give your marketing strategy a shake-up.
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